diff --git a/README.md b/README.md
index d513c15..f575c32 100644
--- a/README.md
+++ b/README.md
@@ -75,7 +75,7 @@ function OnPluginBroadcast(msg, id, name, text)
             cmsg, player = strip_colours(gmcp('comm.channel.msg')), gmcp('comm.channel.player')
 
             if player ~= gmcp("char.base.name") then
-                msg = string.format(alertFormat, url.escape(cmsg))
+                msg = url.escape(cmsg)
                 pageRequest(msg, "HTTPS")
             end
         end